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Steve Jobs Seven Transferrable DreamHabits

August 25, 2011

Since when does the retirement of a CEO light up the news, the tweets and the Facebooks within moments of the announcement?  

Steve Jobs brought something special to the world of business and to the world period!  Every day of our lives is different because this one man’s willingness to “Think Different.”  He led Apple in the past months to grow even larger than Exxon Mobil AND can lead us to turn our own dreams into reality as well… IF we will listen.  Jobs can teach other leaders how to lead organizations, not through typical survival, compete and “eat what you kill” mentality: but through vision, innovation and inspiration; the kind of organizations people LOVE to work for.   Organizations that change the world.

I did some research and came up with seven transferable dreamhabits of Steve Jobs.   Mull on these… or discuss with a group of other leaders. 

1. Don’t do what others do – Bring the next dream to life.   

 “We’re gambling on our vision, and we would rather do that than make “me too” products.  Let some other companies do that. For us, it’s always the next dream.” 

2. Do More Than Just Make Money with Your Life and Work. Do Something Wonderful Instead!

“”Being the richest man in the cemetery doesn’t matter to me…Going to bed at night saying we’ve done something wonderful, that’s what matters to me.”  (Wall Street Journal, June 1993)

3. Do More Than Dream It!  Actually Build It!

“We used to dream about this stuff – Now we get to build it.  Its pretty great!” (Speaking to the Worldwide Developers Conference, June 2004)

4. Lead Through Creativity.  (DreamHabits!)

“It’s really hard to develop products by focus groups.  A lot of times, people don’t know what you want until you show them.”  (Quote in Businessweek, May 1998)

5. Innovate Into the Future.  Create the Future!

“The cure for Apple is not cost-cutting.  The cure for Apple is to innovate its way out of its current predicament.”  (Apple Confidential 2.0, 2004)  How??  “Innovation comes from people meeting up in the hallways or talking to each other at 10:30 at night with a new idea.”  (Quoted in Businessweek, October, 2004)

6. Say “No” to 1000 Good Ideas and Opportunities

“People think focus means saying yes to the thing you’ve got to focus on.  But that’s not what it means at all.  It means saying no to the hundred other good ideas that there are. You have to pick carefully.  I’m actually as proud of the things we haven’t done as the things I have done.  Innovation is saying ‘no’ to 1,000 things.” (, May 2011)

7. Do What You Love and Love What You do. Don’t settle for anything less! 

“The only way to do great work is to love what you do.  If you  haven’t found it yet, keep looking. Don’t settle.”  (Stanford University Commencement Address, 2005)

And finally, Steve Jobs shamelessly invited others (specifically Steve Wozniak in 1987) to willingly give up spending their life making sugared water and help change the world. He recognized that Apple needed to be profitable… but beyond that he realized his creative leadership could help others lead better lives.  (Better Education.  Better Creativity.  Better Entertainment.  Better Work Environments…)

And that’s the challenge I’ll offer to you as well: Like Steve Jobs,find what you’re uniquely suited to do and supposed to do – then go change the world

And besides, “sugar water’s” not good for you!  : )

5 Comments leave one →
  1. Larry Galley permalink
    August 25, 2011 3:14 pm

    Jeff, this is not a good post! It’s a great post!!! In my my mind It by far the most inspirational giving piece I’ve seen you write. Nice job!

  2. jeffcaliguire permalink*
    August 25, 2011 3:19 pm

    My heart sunk after reading your first line! I love you Galley!

  3. August 25, 2011 7:42 pm

    Love this post! Very refreshing. It reminds me of a quote I read years ago “God is the only creator, we are only discoverers”. There are so many great ideas still waiting to be discovered. I like this simple equation: Innovation + inspiration = changed world

    • jeffcaliguire permalink*
      August 25, 2011 8:27 pm

      Thanks Jim…. Add “Innovation + Inspirations + Some Hard Work- well focused = Changed World.”

  4. August 26, 2011 2:28 am

    Jeff, I have to agree with Larry’s comment. There is meat in there to chew on for some time. Thanks.

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